In today’s competitive marketplace, businesses strive to stand out from their competitors. One way to accomplish this is through comparative advertising. However, the dockets of courts and self-regulatory bodies like the National Advertising Division (NAD) are littered with comparative advertising claims gone wild. At Fuerst Ittleman we have the experience necessary to advise on the risks associated with comparative advertising claims and we help clients develop and compile data and substantiation files to support a competitive campaign strategy without being deceptive or misleading. Fuerst Ittleman attorneys work proactively to help to detect, classify and reduce risks and reactively to respond timely and effectively to investigations and prevail in contested proceedings.
For more information, please contact Fuerst Ittleman at contact@fuerstlaw.com
